Pitch Deck Teardown: Sateliot’s $11.4M Series A deck

You realize what actually sucks? Your IoT units not with the ability to telephone dwelling. Not often an issue whenever you’re within the middle of a well-populated city middle with oodles of cell towers, however consider that water temperature buoy floating round within the Atlantic, an autonomous drone flying above the rain forest or a glacier-creep measuring sonde excessive up within the mountains. The very fact is that about 90% of the planet has no cell protection in any respect, and Sateliot raised a €10 million ($11.4 million) round of funding to alter that.

The corporate shared its pitch deck with us to take a deeper look, and so we’ll! Right here’s the nice and the unhealthy of this high-flying area deck.

We’re searching for extra distinctive pitch decks to tear down, so if you wish to submit your individual, right here’s how you are able to do that. 

Slides on this deck

Sateliot’s deck consists of 18 slides and is nearly as pitched; the corporate redacted a number of the information that goes into depth about how its tech works.

1. Cowl slide
2. “90% of the world has no mobile protection” — downside slide
3. Group slide
4. “To attach all NB-IOT units from area underneath 5G customary” — answer slide
5. “Close to real-time connectivity” — worth proposition slide
6. “Customary protocol” — product slide
7. “Sateliot is the #1 satellite tv for pc operator” — “why us?” slide
8. Market measurement slide
9. Competitors slide
10.  Enterprise mannequin slide
11.  “MNOs engaged and technical integrations ongoing” — traction slide
12.  “Early adopters program” — go-to-market slide
13.  Interstitial slide
14.  Profit slide
15.  Progress slide
16.  NGO program slide
17.  Slogan slide
18.  Closing slide

Three issues to like

It’s all the time attention-grabbing to see firms which might be attempting to have an infinite impression on the area they function in. Sateliot is making area for an unbelievable alternative, basically eradicating the necessity for infrastructure to make IoT options work from just about wherever on the planet with a transparent view of the sky. It’s a narrative that could possibly be informed in so some ways, and I used to be excited to see how the corporate launched into issues.

Clear imaginative and prescient of the chance

I like a deck that very clearly states the issue it’s fixing, particularly if it’s additionally in a position to spotlight the benefit of fixing that downside. Sateliot does that fantastically on its second slide — 90% of the world has no cell protection, and this firm is promising to alter that. There’s not an investor on the planet that received’t be capable of see the profit and monetary potential of that.

As a startup, in the event you can distill your downside, answer and alternative this elegantly, you’ve received your self a terrific launchpad to begin weaving your narrative on your pitch.

“Why us?” That is why…

[Slide 7] Being the precise staff for the job is an important side of pitching. That is hella compelling. Picture Credit: Sateliot

One of many huge questions an investor shall be asking themselves is whether or not a selected firm is effectively positioned to take cost of a market. In different phrases: Is there one thing about this staff or firm that provides them an unfair benefit over the rivals? This slide is labeled as “worth proposition,” which is a bit complicated. The slide doesn’t describe a worth prop however a aggressive benefit. It describes the “variety of contributions to the 3GPP Customary,” nevertheless it doesn’t say what that means. Wikipedia has an answer that appears to point that that is very related, however I’d love for the corporate to have contextualized it on this slide.

These caveats apart: If it seems that contributions to the usual are straight related to the corporate’s success and present that it’s significantly effectively positioned to nook this market, this absolute design catastrophe and phrase soup of a slide would possibly truly be a robust storytelling system.

Scanning down the lists of firms which have made extra and fewer contributions, there are lots of big-name distributors. Seeing Sateliot within the prime 25 or so — forward of many different well-known firms — may recommend that there’s a big moat in place.

I want the corporate had linked the dots for me, but when this slide means what I believe it means, it makes up for the distinctly subpar “staff” slide (which we’ll focus on in a bit).

As a startup, what you possibly can study right here is that when you’ve got a moat, or some purpose why no person else can really resolve the issue at hand in addition to you possibly can, shout about it loudly — it makes you a much more tempting funding goal.

Sturdy social mission

[Slide 14] Having a social mission part might help give traders the warm-and-fuzzies. Picture Credit: Sateliot

Some traders have a social accountability mandate as a part of their funding theses. That would go in your favor if your organization is in alignment with doing good along with doing effectively. However what can also be true is that each one traders are human beings, and it may by no means hurt to have a heart-forward side to your story. Sateliot explains that after its satellites are up and operating, there may be nearly no marginal value to with the ability to supply its companies to sure buyer teams. In different phrases: If you wish to GPS-track rhinos, you are able to do so for nearly no cash.

As I mentioned, that doesn’t matter to all traders, however on this case, you’re making a win-win. Zero marginal value signifies that there’s no actual draw back to providing the corporate’s companies to causes that enhance the planet and loads of potential upsides. Along with making the world a greater place, there are PR alternatives, ESG benefits and secondary advantages to the corporate. Sateliot may very simply not have included this in its story, nevertheless it makes me happier that they did.

The lesson right here is to consider whether or not you possibly can inform your story in ways in which attraction to audiences in a number of methods. Giving an investor the prospect to brag about an organization they invested in that’s performing some good on the planet can by no means hurt, so if that’s true for you (and it’s a pure, logical a part of the story), then why not throw it into the combo?

In the remainder of this teardown, we’ll check out three issues Sateliot may have improved or completed in another way, together with its full pitch deck!